Days 3 & 4: Service Design Champions

On the final two days of the Service Design Champions programme, the focus is on tackling a service design challenge – an opportunity to try out service design tools and methods.

How can I get involved with the Scottish Approach to Service Design?

We encourage you to join the Scottish Approach to Service Design Group to continue the conversations from the programme, and link up with other people who are working in this space.

Where can I find out more about…

Considering ethics when doing research

A practical guide on how to seek and share insights about people’s lives in an ethical way – Ideo  Little book of design research ethics

Australian Government Digital Transformation Agency – Ensuring informed consent in user research

Personas

Mail chimp – User Persona Research

Persona template – used by the user research and service design team to capture draft personas.

Journey mapping and how to do it

Why bother – Why we use user journey maps in Government

How to – How to make a user journey map

‘As is’ user journey template – used by the user research and service design team to map existing user journeys.

‘Hypothetical’ user journey template – used by the user research and service design team to map user journeys before research has been undertaken.

Using the improvement model to test ideas

PDSA record sheet – used by the Improvement team to define an approach to testing a change.

Defining the problem

Problem definition template – used by the user research and service design team to capture a shared understanding of the problem space or issue to be explored.

Exploring solutions

Pass it on template – used by the user research and service design team to quickly create concepts in a team.

Service proposition template – used by the user research and service design team to present the benefits of the service from the perspective of the users as well as the organisation.

Who to follow

@leisa ‏- Leisa Reichelt – Service Design & User Research at Digital Transformation Office

@katyarnie – Katy Arnold – Head of User Research & Design, Home Office

@skrug ‏- Steve Krug – author of Don’t Make Me Think – a common sense approach to web usability

@NNgroup ‏- Nielsen Norman Group – usability advocates offering evidence-based user experience (UX) research, training, consulting

@steveportigal – Steve Portigal – author of ‘Interviewing Users: How to uncover compelling insights’

@indiyoung – Indi Young – co-founder of the UX agency Adaptive Path, author of ‘Practical Empathy: For collaboration and creativity in your work

‏@cjforms – Caroline Jarrett – Forms and survey specialist

@danachis ‏- Dana Chisnell – teaches design in government at the Harvard Kennedy School of Government, Director or Center for Civic Design

Day 2: Service Design Champions

What will I get out of the programme?

The Service Design Champions Programme introduces the key principles of service and user-focused thinking. It brings together people involved in designing and delivering public services and policy to help them become champions of the service design approach within their organisation.

It explores questions such as:

  • How do we make sure we are solving the right problem?
  • How do we understand the behaviours, contexts and needs of our service users?
  • What does good service design look like (and how do I know when it its going wrong)?

What happens on day two?

On day two we introduce user research – what is it, why we should do it and how we do it.

We cover the following areas throughout the day:

  • Why do user research?
  • How should we engage with service users, and how do we build our understanding of their lives and service needs?
  • What are the key stages, methods and tools for doing user research?

Where can I find out more about…

Why to do user research

Excuses, Excuses! Why Companies Don’t Conduct User Research

How to do user research

Government Digital Service – User research service manual

IDEO – Design Kit

How to collect inputs from others in a conversation that uncovers their perspective – Interview guide

User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when – https://www.nngroup.com/articles/ux-research-cheat-sheet/

Scottish Government – Digital First Service Standard

Videos played on the day

Eric Dishman – Ethnography, Evidence, Ecosystem

A scene from Werner Herzog’s The White Diamond…

Why kids lie

Day 1: Service Design Champions

What will I get out of the programme?

The Service Design Champions Programme introduces the key principles of service and user-focused thinking. It brings together people involved in designing and delivering public services and policy to help them become champions of the service design approach within their organisation.

It explores questions such as:

  • How do we make sure we are solving the right problem?
  • How do we understand the behaviours, contexts and needs of our service users?
  • What does good service design look like (and how do I know when it its going wrong)?

What happens on day one?

On day one we introduce service design – what is it, when and where should it be applied and how it relates to other activities such as improvement science.

We cover the following areas throughout the day:

  • What are the common challenges faced when doing service design in the public sector?
  • Why is mapping services from a user’s perspective important and how is it done?
  • How can service opportunities be identified and how might we approach defining a project?
  • What does good service design look like?

Where can I find out more about…

What service design is

Video explaining what service design is and how it works – pulls out the idea that Government services are complex – What is Service Design?

Why do service design in the public sector

Design Council – Transforming Public Services

Design for Europe

What good service design looks like

Take a look at the following organisations who share examples of their projects online:

Snook – service design agency based in Glasgow and London, helping organisations make their services better

LiveWork –  research and design consultancy and global pioneer of service design

Design for Europe – a three-year programme to support design-driven innovation across Europe

FutureGov – helping local and national authorities across four continents think differently about public services.

On day one we discuss ‘Accidental Design: Working with mental health users’ which was a talk by Katherine Garzonis from University College London, at Service Design in Government conference, 2016.

How to do service design

Nesta – Designing for Public Services – a practical guide

A toolkit on how to invent, adopt or adapt ideas  – DIY Development Toolkit

Service Design toolkit

British Columbia Public Service – Service Design Playbook

UK Government Digital Service – Government Service Design Manual

How to apply a design thinking, HCD, UX or any creative process from scratch

Book – Service Design, from insight to implementation

Book – The Service Innovation Handbook

Project Scoping Template – used by the user research and service design team at the beginning of projects as a planning tool.

Who to follow

@lixindex – Lucy Kimbell – Artist, designer and social scientist

@IDEO – Bringing human centred design to the people who need it most

@Marthalanefox – founder of doteveryone

@designcouncil – using people-centred design to enable positive social, environmental and economic change

@SDNetwork – Service Design Network

@HilaryCottam ‏- Hilary Cottam – social entrepreneur focused on the reform of the welfare state.

@apolaine ‏- Andy Polaine – Co-author of ‘Service Design: From Insight to Implementation’